Snapchat’s new partners attach instant apps and games to ads

Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyroscope-powered experiences, lead generation campaigns, and pre-loaded Instant Apps as destinations for Snapchat ads. Some of the functionality offered by these new partners includes Instant Apps from Famous, pre-loaded in the web view for immediate interactive experiences.

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