SmartZip launches SphereTargeting to power home seller analytics and automated advertising for contacts in an agent’s sphere of influence

SmartZip Analytics, Inc., the leader in predictive marketing technology for the real estate, lending and related industries, announced the launch of SphereTargeting, a product that offers home seller analytics and targeted marketing campaigns for an agent’s sphere of influence. After uploading their personal databases to SphereTargeting’s predictive analytics engine, agents will receive rich data insights and seller predictions for each contact on an ongoing basis. Pre-configured online and social media advertising campaigns will automatically nurture their entire sphere, while enabling agents to double down on marketing and outreach efforts to top-predicted seller prospects.

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