SmartZip Analytics, the leader in predictive marketing technology for real estate, lending and related home service industries, announced the acquisition of Reach150, a referral management platform focused on relationship businesses. In parallel, SmartZip received a strategic growth equity investment from Toba Capital, a key investor in Reach150, to fuel product and market development of the combined solutions. For over six years, SmartZip’s proven predictive marketing platform, SmartTargeting, has helped thousands of real estate professionals identify and connect with probable home sellers in their local areas. Recently, SmartZip added new capabilities – SmartTargeting for your Sphere – to enable its users to maximize repeat business from their previous clients and contacts. With this acquisition, SmartZip will fold Reach150’s content and referral marketing tools into the SmartTargeting platform, giving users an easier way to leverage user-generated content and referrals from past clients.