San Francisco-based Rinse jumped into the laundry space in 2013. Co-founders Ajay Prakash and James Joun decided to change how we wash our clothes and launched a pickup and delivery service. With the traditional Rinse model, customers can pay by the pound to have their laundry picked up from 8:00 PM to 10:00 PM and delivered in three days (or rushed, if it’s urgent). “We’ve been focused since the beginning on really thinking about all of the points of friction in the dry cleaning and laundry experience and removing [them],” Prakash told Crunchbase News of his motivation to found Rinse. The startup has since raised $23.5 million in venture funding from investors including Arena Ventures, Paris-based Partech, and Javelin Venture Partners, and it announced today that it is launching a subscription-based wash and fold service, appropriately named Rinse Repeat.