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MasterClass is mastering scale as a media business

MasterClass’ $80M Series D announced last week marks a triumph in validating the potential venture-scale of content businesses in an era when many are founded with equal parts tech and media DNA. The platform for online video courses on topics from film directing to tennis taught by iconic figures in each field (like Martin Scorsese and Serena Williams) launched in 2015 and has raised $136M from top VC firms like IVP, NEA, and Atomico while gaining brand recognition among millions of Americans. Neither education nor content startups have been particularly hot spaces for Silicon Valley investors over the last few years, so Masterclass’ breakout status calls attention to its strategy.

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