Kenshoo and Boost Media Partner To Expand Creative Optimization

Kenshoo, the global leader in agile marketing software, and Boost Media, the leader in creative optimization marketing technology, today announced a partnership to benefit joint customers by streamlining the performance optimization process.  Writing and optimizing ad copy is a challenge for many marketers. Boost Media offers a platform that combines the power of a curated marketplace of human writers and designers, combined with a SaaS platform for automated insight and analysis. With the Boost Creative Optimization Suite, organizations can marry the natural creativity of individuals, with the automation and efficiency of a cloud-based platform to generate and optimize ad copy at scale. The Kenshoo Infinity Suite provides best-in-class solutions for maximizing lifetime value across mobile, search, social, and display. The combination of Boost Media and Kenshoo ensures the highest return on marketing dollars.

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