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Famous Launches Instant Apps

For Steve Newcomb, the founder and CEO of Famous, “pivot” is not a strong enough word. “We did a reboot,” he tells me in a stylish penthouse office that shouldn’t exist. His $30 million-funded open source JavaScript startup was going down in flames, with a spiraling burn rate and no business model. Laying off 90 percent of the company and forging an entirely different direction was the only option. “This was all my fault. These were great people. It was the toughest professional thing I’ve ever had to do,” Newcomb wistfully recalls. But against all odds, he’s built something new, hired back up to 16 and suddenly has millions in revenue rolling in. Told for the first time, this is the startup redemption of Famous.

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