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Ally and Fair Announce Strategic Alliance

Ally Financial Inc. and Fair today announced a strategic relationship in which Fair will use Ally’s SmartAuction as a remarketing solution for its returned cars, and offer consumers flexible car financing powered by Ally’s Clearlane program. Under the agreement, vehicles returned to Fair as a result of a customer exiting a Fair agreement will be listed on Ally’s digital wholesale auto auction, SmartAuction, as a remarketing option. Additionally, Southern California dealers using Ally’s Clearlane—a multi-lender, digital financing platform—will be able to use Fair’s mobile application to help consumers who don’t qualify for traditional financing or want more flexibility. The companies are also exploring options to expand the agreement nationwide later this year, which would further enable Fair’s mission to provide flexible access to mobility for all consumers—even if they have less-than-perfect or non-existent credit.

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