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Ad Industry Insiders are Connected to A Fraud Scheme

Some of the world’s biggest brands were ripped off by a digital fraud scheme that used a network of websites connected to US advertising industry insiders to steal what experts say could be millions of dollars. Social Puncher, which publishes ad fraud investigations at SadBotTrue.com, estimates this scheme could have stolen as much as $20 million this year. Pixalate, a fraud prevention and detection company, recently exposed a group of seven sites involved in the scheme as a result of its own independent investigation. It estimated that “a sustained attack [from just one website] could net the fraudsters over $2 million per year.”

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